May 22, 2017 | Marissa Noble | PR + Account Executive

A Website Tune up for the World’s Only Musical Instrument Museum

With more than 16,000 instruments collected from around the world and up to 6,500 of them on display at a time, the Musical Instrument Museum in Phoenix, Arizona, is a one-of-a-kind attraction. Displaying instruments from some of the world’s most iconic artists such as John Lennon, Elvis Presley and Taylor Swift, the award-winning museum gives guests an unmatchable experience. As home to the world’s most coveted collection of musical instruments, MIM’s web presence was lacking the modern look and engaging user experience it needed to fully reflect the organization’s position as one of the top museums in the country and Westwerk was happy to step in and help!

We began the discovery process by flying down to Phoenix to meet with the internal MIM team and, naturally, tour the museum ourselves. We knew the new site needed to offer users easy access to museum information and go the distance to grab the attention of its audiences with the goal of growing museum attendance.

In order to simplify and modernize the site, we designed the homepage as a patchwork of posts that place the museum and exhibition information front and center. The layout revolves around a clean, easy to scan grid with large pictures and bold headlines that immediately capture the viewer’s attention and showcases the museum’s resourceful content. We also updated the site colors and typography to give the site a new spring in its step.

With a revamped front-end and back-end the newly launched site can now support the Musical Instrument Museum initiatives in addition to providing users an easy, straightforward experience on the site. With a revamped mobile-friendly design, museum goers can easily find information on any digital device!

Launching earlier this month, the result is a modern, mobile-focused website that sets the museum up for success to attract visitors from all around the world. Interested in learning more about our work? Check out more of our newly updated portfolio, here.

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