Launching the World’s Most Powerful Live Events Platform
Ticketfly, a subsidiary of Pandora, takes pride in being the world’s most powerful platform for connecting fans with live events. Its strong ticketing, digital marketing and analytics software helps promoters sell more tickets, streamline operations and increase revenue per attendee. Named one of Fast Company’s “Most Innovative Companies in Music,” Ticketfly pinged Westwerk for a website refresh that could amplify its digital presence and strike a chord with its users.
In collaboration with the Ticketfly team and key stakeholders, we kicked off the project by completing an extensive discovery phase. Together, we worked to identify the main objectives and goals of the project to later be used throughout the strategy process and as benchmarks for future evaluation/results. Throughout discovery, we took an in-depth look at the current feature set of the start.ticketfly.com website. We then devised a plan to refresh and enhance the site’s information architecture, theme design and navigation so that it could better communicate with Ticketfly’s target audience.
The revamped website is focused entirely on user experience. The site inspires potential partners and customers to utilize the platform to connect with the largest and most engaged live events audience in the world. We updated all imagery to reflect the new aesthetic and better portray the improved brand platform. Designed in a simple, stacked module style, the new website makes it easy for Ticketfly’s internal team to continually add, remove or rearrange content without disrupting the flow of the site.
Additionally, we reorganized and restructured the website’s content to provide a better user experience while keeping mobile front-of-mind. We simplified the navigation, then integrated a number of third-party services into the new site, allowing Ticketfly to more effectively track site visitors and nurture MQLs and SQLs through the sales process.