Overview

Mien Kielo is an up-and-coming New York City-based women’s clothing brand. With a focus on prints and hand-worked details, it is rooted in a deep love of craftsmanship and natural beauty.

Challenge

As a start-up, Mien Kielo needed to establish itself as a credible contender in the competitive New York fashion market.

Branding

Clean lines, simplicity and effortless elegance are at the heart of the Mien Kielo clothing line, and served as inspiration for its brand identity. We created the brand identity, including logo, lookbook, clothing tags and business cards.

Web Design & Development

Extending the feel of the new brand, we designed a website that’s clean, modern and user-friendly and built on WordPress. We also created the visual assets for their social media accounts and designed their eNewsletter template on our custom email platform.

Results

With a fresh new brand, Mien Kielo has entered the fashion world with a lot of confidence and poise.

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