A Luxury Rebrand That Takes a Travel Company to Uncharted Territory
Branding, Logo, Collateral, Responsive WebsiteVisit Website
For 40 years, luxury travel consultancy Travel Beyond has transported their clients to new worlds. From Angola to Zanzibar, the Minnesota-based company specializes in creating custom journeys across the globe, with a strong focus on African safaris. Travel Beyond prides itself on providing unique experiences to its clients, but its digital presence wasn’t living up to the same standard.
We worked with Travel Beyond to refine its entire user experience – from a user’s initial visit on the website to receiving printed travel documents, every detail was accounted for in the rebrand. Stationery, business cards, stickers, email signatures and newsletter templates were revamped to ensure a cohesive brand experience across all touch points. Additionally, we created a brand guide to help Travel Beyond seamlessly roll out and execute the new brand internally and externally.
The new look exudes a high-end, luxury feel that more accurately portrays the Travel Beyond brand, and helps reinforce the company’s mission to create custom journeys that exceed each client’s expectations. As Travel Beyond celebrates its 40th year in business, we couldn’t be prouder to be part of this monumental event.
- 2016 Creativity International Website: Silver