Travel Beyond | Westwerk

Overview

For 40 years, luxury travel consultancy Travel Beyond has transported their clients to new worlds. From Angola to Zanzibar, the Minnesota-based company specializes in creating custom journeys across the globe, with a strong focus on African safaris. Travel Beyond prides itself on providing unique experiences to its clients, but its digital presence wasn’t living up to the same standard.

Challenge

Travel Beyond’s mission is simple: “To design custom journeys that exceed each client’s expectations.” Although the trips were reliably delivered, all client-facing collateral leading up to the trip needed some serious re-tuning. Travel Beyond’s website was outdated and difficult to navigate. The brand wasn’t cohesive across all channels and did not exude the high-end identity the company had been cultivating since 1975.

Despite working in some of the most photogenic places in the world, the company’s web presence wasn’t capitalizing on the aspirational lure of high-quality imagery. Travel Beyond needed a refresh from top to bottom, and Westwerk was ready to go the distance.

We worked with Travel Beyond to refine its entire user experience – from a user’s initial visit on the website to receiving printed travel documents, every detail was accounted for in the rebrand. Stationery, business cards, stickers, email signatures and newsletter templates were revamped to ensure a cohesive brand experience across all touch points. Additionally, we created a brand guide to help Travel Beyond seamlessly roll out and execute the new brand internally and externally.

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“Westwerk’s team was always focused on quality, from ensuring our website was well-designed and user-friendly to designing documents that increased our own efficiency in the office. In each stage of the process, Westwerk’s communication on timeline, budget, expectations and recommendations set them apart from any other agency with whom we’ve previously worked.”

Molly Yates - Marketing & Operations Manager

The new look exudes a high-end, luxury feel that more accurately portrays the Travel Beyond brand, and helps reinforce the company’s mission to create custom journeys that exceed each client’s expectations. As Travel Beyond celebrates its 40th year in business, we couldn’t be prouder to be part of this monumental event.

2016 Creativity International Website: Silver

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A Luxury Rebrand That Takes a Travel Company to Uncharted Territory

Overview

Challenge

Illuminating artistry through digital design

A rebrand brewed for success