Higher Education’s Roadmap to Gen Z

Earlier this summer, Dan West and I attended the Edu Web Summit in Chicago – a conference focusing on integrated digital marketing techniques including mobile, social media, branding, interactive and analytics within the higher education category.

From social media examples from the Metropolitan Museum of Art to GenZ data sourced by research group Ruffalo Noel Levitz, digital marketing information abounded at the conference. Applicable to higher education and beyond, here’s a sampling of information on the digital behaviors of high school-aged students.

Interested in learning more about the habits of Gen Z? Check out our recent blog post How Gen Z is Changing The Internet, or drop us a line!