January 28, 2016

Westwerk Launches Local Luxury Brand

Travel Beyond is a luxury travel consultancy that specializes in global travel with an expert focus on African safaris. The consultancy prides itself on providing custom, unique travel experiences to its clients, but knew that its own client interactions fell short.

This Wayzata, Minn., company last summer tapped Westwerk to provide a complete brand overhaul, including updating its logo, creating new design elements and photography treatments and refreshing its marketing, sales assets and online presence.

We worked with Travel Beyond to refine its entire user experience – from a user’s initial visit on the website to receiving printed travel documents – every detail was accounted for in the rebrand. Stationery, business cards, stickers, email signatures and newsletter templates were all revamped to ensure a cohesive brand experience across all touch points. Additionally, we created a brand guide to help Travel Beyond seamlessly roll out and execute the new brand, both internally and externally.

The new look exudes a high-end, luxury feel that more accurately portrays the Travel Beyond brand, and helps reinforce the company’s mission to create custom journeys that exceed each client’s expectations.

The rebrand came at a perfect time as Travel Beyond celebrates its 40th year in business, and we couldn’t be more proud to be a part of this monumental event. Check out their newly launched site here.


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