March 10, 2014

Revitalizing Rochester

In 2013, Westwerk partnered with the Destination Medical Center (DMC) to provide strategy and design services that support its core objectives. As a long-standing supporter of local commerce and business in Rochester, Westwerk was a natural fit for the partnership.

The DMC initiative was created in an effort to solidify Minnesota’s status as a premier medical destination. The initiative is supported in part by the Mayo Clinic, as its “continued success in Minnesota depends on Rochester’s ability to sustain quality access, development, service and public infrastructure necessary to remain competitive with other destination medical centers in the U.S. and [globally].”

The first of many projects was recently completed when the 2nd Avenue window clings were installed in downtown Rochester. These window clings were designed to bring greater public awareness of DMC and its key development areas. Several Minnesota news outlets covered the unveiling, including KTTC, KAAL and the Post Bulletin.

The Mayo Clinic, DMC and Westwerk are thrilled with the results and are looking forward to future successes vis a vis Rochester, Minnesota.

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