A Rebrand That Glows Above and Beyond
Built to empower clients with confidence and illuminate their natural beauty, goGLOW takes pride in outsmarting the sun. Based in Minneapolis, the locally owned company is an industry leader in sunless tanning. With two Twin Cities locations, and one on the way in the Windy City, goGLOW was rapidly growing and as a result began to outshine their original brand and website. The goGLOW brand and web presence was in need of a makeover and Westwerk was more than happy to step in and help!
When it comes to sunless tanning, goGLOW is in a quality class all their own, however their brand was lacking the luster needed to truly stand apart. Using goGLOW’s commitment to their clients to boost confidence and give them spark as our inspiration, we created a new look that better reflects the simple, high-end quality of their coveted spray tans.
From the ability to book appointments on the website to a sophisticated new look on social media – every detail was accounted for in the rebrand. Logo, color palette, business cards and brand messaging were all revamped to ensure a cohesive brand experience across all touch points. Additionally, we created a brand guide to help goGLOW seamlessly roll out and execute the new brand, both internally and externally.
Working closely with the company founder, we were able to help take goGLOW from a small spray tan salon, to a luxury brand that’s as glamorous as it’s goGLOWs. Stay tuned for more to come on our collaboration and phase two details! Learn more about our branding process by checking out our portfolio here.