Strategy

Strategy is more than a trendy buzzword or set of deliverables at Westwerk. It’s baked into the entire process: from our initial on-boarding documentation to our post-launch checklist where we ensure critical website optimization initiatives are implemented.  

In order to develop the right strategy for your website we seek to answer these questions:

  • Who are your users and what are they trying to do on your website?
  • What tasks do you need users to accomplish on the website to drive business objectives?
  • How are your competitors doing and where is there opportunity?

We collaborate with you to understand sales objectives, identify your technical and marketing challenges, and create meaningful, data-backed solutions that drive results.

We all own “strategy” and work together each day to bring the overall website vision to life!

Content First Website Design
  • Information Architecture
  • Card Sorts
  • Keyword Research & Mapping
  • Website Content Audits
  • Website SEO Analysis & Planning
  • Content Marketing Planning & Initiatives
User-Centered Website Design
  • User Group Analysis
  • User Journey Mapping
  • Task Analysis
  • Digital Copywriting for SEO & CO
  • User Experience (UX) Design
Research & Analysis
  • Competitor SWOT Analysis
  • Website Surveys
  • Market Research
  • Google Analytics Reporting
  • Heatmap Analysis
Testing & Iteration
  • Usability Testing
  • A/B Testing for Conversion Optimization
Featured Work