Strategy is more than a trendy buzzword or set of deliverables at Westwerk. It’s baked into the entire process: from our initial on-boarding documentation to the final launch, we ensure critical initiatives are implemented.  

In order to develop the right strategy for your brand, we conduct in-depth brand strategy workshops that are tailored to your problem, need or biggest challenges. We collaborate with you to understand sales objectives, identify your technical and marketing challenges, and create meaningful, data-backed solutions that drive results.

We all own “strategy” and work together each day to bring the overall vision to life!

Brand Strategy
  • Competitor Analysis (SWOT)
  • Naming
  • Brand Architecture
  • Brand Positioning
  • Brand Promise
  • Consumer Insights
  • Brand Tone/Voice
  • Key Messaging
Content First Website Design
  • Information Architecture
  • Card Sorts
  • Keyword Research & Mapping
  • Website Content Audits
  • Website SEO Analysis & Planning
  • Content Marketing Planning & Initiatives
User-Centered Website Design
  • User Group Analysis
  • User Journey Mapping
  • Task Analysis
  • Digital Copywriting for SEO & CO
  • User Experience (UX) Design
Research & Analysis
  • Website Surveys
  • Market Research
  • Google Analytics Reporting
  • Heatmap Analysis
  • Usability Testing
  • A/B Testing for Conversion Optimization
Featured Work