Professional problem solvers delivering measurable and meaningful results for your business – More than an agency, Westwerk is your digital marketing ally!
Strategy is more than a trendy buzzword or set of deliverables at Westwerk. It’s baked into the entire process: from our initial on-boarding documentation to our post-launch checklist where we ensure critical website optimization initiatives are implemented.
In order to develop the right strategy for your website we seek to answer these questions:
- Who are your users and what are they trying to do on your website?
- What tasks do you need users to accomplish on the website to drive business objectives?
- How are your competitors doing and where is there opportunity?
We collaborate with you to understand sales objectives, identify your technical and marketing challenges, and create meaningful, data-backed solutions that drive results.
We all own “strategy” and work together each day to bring the overall website vision to life!
- Information Architecture
- Card Sorts
- Keyword Research & Mapping
- Website Content Audits
- Website SEO Analysis & Planning
- Content Marketing Planning & Initiatives
- User Group Analysis
- User Journey Mapping
- Task Analysis
- Digital Copywriting for SEO & CO
- User Experience (UX) Design
- Competitor SWOT Analysis
- Website Surveys
- Market Research
- Google Analytics Reporting
- Heatmap Analysis
- Usability Testing
- A/B Testing for Conversion Optimization