September 21, 2016 | Marissa Noble | PR + Account Executive

A Custom Site Redesign for The Cheese Connoisseurs

From brie to gourmet butter, Président Cheese takes pride in its products being the perfect compliment to all of life’s occasions. As one of the world’s premiere cheesemakers, Président Cheese was in search of a site refresh that would better reflect its extraordinary blend of expertise, flavor and culture that come together in its specialty cheeses.

In partnership with local advertising and branding agency, Solve, Westwerk kicked off the project starting with our in-depth discovery phase. Our strategy process covered everything from goal setting to buyer journey mapping and ended with a conversion optimization mapping workshop. The strategy session helped us to better understand the expectations of the client and how we can work to reach them in addition to providing them a strong strategy to utilize moving forward.

Once we established a solid digital strategy, we leveraged that roadmap and brought it to life in design and development. We worked to refine Président Cheese’s entire user experience – from a user’s initial visit on the website to receiving recommended recipes accompanied with each product – every detail was accounted for in the redesign. Additionally, we developed a store locator to help Président Cheese customers conveniently locate their favorite products at the nearest location.

The new site exudes a high-end, luxury feel that more accurately portrays the President Cheese brand, and its 80 years of European expertise that exceeds customer expectations!

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