Creating an Amped up Website for Music Industry Veteran DD Audio
DD Audio, one of the world’s leading subwoofer producers, is celebrating its 30th year in business. Located in Oklahoma City, DD Audio takes pride in being an American-made manufacturer and creating high-quality products across the music industry. While its products continue to wow the world, its website was in need of a serious tune-up.
With a complete site overhaul in mind, we kicked off the project with our award-winning strategy phase. We conducted an SEO and content audit, target audience research, Google Analytics audit and marketing discussion. With our sights set on producing measurable results, we honed in on DD Audio’s long-term goals and ROI, establishing current benchmarks in the process.
The research yielded the strategic recommendation to add dealer pages to the website to provide a more cohesive user experience for DD Audio website visitors. Additionally, these dealer pages would help capture organic search results for DD Audio’s dedicated dealers by throwing DD Audio’s domain authority behind these local “mom and pop” shops, many of whom either don’t have a website (operating primarily on Facebook) or have low-authority pages that didn’t face good odds in organic results.
What’s more, in our strategy phase, we were able to determine that moving DD Audio’s blog from a separate subdomain to its main domain, again, would help to more effectively share authority and make the user experience more cohesive.
The result was a sound digital strategy that served not only as the foundation for our design and development phases of the redesign, but could also be leveraged by DD Audio internally to help support and inform future sales and marketing efforts.
Following strategy, Westwerk redesigned the site to provide a cleaner, more user-friendly experience to better target its core audiences. Customers can now easily shop for the subwoofer of their dreams or create their very own with the custom subwoofer builder tool, then are guided towards approved dealers for easy conversion and ROI.
The result is an intuitive, modern website that fully encapsulates the quality of the products DD Audio is producing. Check out the newly launched site here!
